B efore the COVID-19 decimated the travel & tourism industry, we had the honor of working with a mobile travel app & startup that organizes group travel.
With a keen sense of propriety and creativity, we completely overhauled the brand’s presence on Instagram.
From rewriting the account bio, designing story highlight icons, expanding the account’s audience with our Growth service, to sharing epic content daily – we handled it all.
Before working with Hypify, the brand had an audience of only a few hundred followers and sporadically shared content from the founder’s own travels.
We developed a full-blown Instagram marketing plan of attack by sourcing content from the best travel content creators in the world and then curating them beautifully together with matching color schemes.
On top of matching colors of each post, we evenly shared content from countries touching every continent in each series while telling a story that invited followers to join in planning an epic activity in their next group trip using the mobile travel app.
The result – each post soared to the top of hashtags and even often going massively viral which led to making millions of impressions, capturing the attention of over 115k profiles, and gaining thousands of new engaged followers, website clicks & app downloads!Â